Double Down on Reels Format
With 37,859 followers, Rithuharsh falls under the 50K threshold where Reels get higher reach, and Reels also command a 20-40% rate premium over static posts.
Details
The current post ER of 62.31% already crushes the micro-tier benchmark of 2.5-5%, so shifting more posts to Reels format can convert that engagement into higher-value brand deals within the $500-$2,000 range.
