Shift Posting Strategy Toward Reels
Riss Mills' Reels are already outperforming their overall Posts ER by more than 5x — 4.24% versus 0.79% — and industry benchmarks confirm Reels get higher reach for accounts under 50K followers like Riss Mills' at 1,651.
Details
Aim to make at least 70% of their new content Reels to capitalize on that algorithmic reach advantage and pull their overall account ER closer to the nano-tier benchmark of 3.5-8%.
