Shift Feed Strategy Toward Carousels
RISING's current engagement rate of 0.15% is severely below the 1-2% mid-tier benchmark, and their like/comment ratio of 53:1 signals passive scrolling rather than active interaction.
Details
Industry data shows carousels average 0.55% ER versus 0.45% for static images — swapping even half of RISING's static posts to multi-slide carousels could meaningfully close the gap. Start by repurposing RISING's top-performing content into carousel formats with a strong hook on slide one and a direct call-to-action on the final slide to drive saves and comments.
