Double Down on Reels Immediately
Rijul Behl's Reels are generating an 81.89% engagement rate compared to just 0.97% on posts, making Reels their single highest-performing content format by a massive margin.
Details
Shift their content calendar to prioritize Reels as their primary format — aim for at least 70% of their 23-post output to be Reels going forward. This directly leverages their strongest asset and can push their overall account ER closer to the 1-2% mid-tier benchmark they are currently sitting at the floor of.
