Prioritize Reels For Reach
The Reels ER is 15.75%, versus 6.56% for posts, so Reels should be the primary format for the 2,654-follower Instagram account of Ridima Kapoor.
Details
Industry guidance says Reels receive higher reach for accounts under 50K followers, so publish Reel versions of the strongest post ideas and end each with a direct question.
