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@rich.trails · 24.2K followers
Top 20% of creators your size
Your audience is 2x more engaged than average
Based on 24.2K followers · 2.04% engagement
Next step
Snippet can use this instagram result for @rich.trails to find brands, write emails, and help you close deals.
Your post rate
$250-$1K
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Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @rich.trails's $250-$1K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @rich.trails's instagram audience is a fit and ask for $250-$1K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Rich Gill's Reels ER sits at 251.5% versus just 1.78% for standard posts — an enormous gap that shows the audience responds far better to video.
Details
With 24,246 followers (under the 50K threshold where Reels get higher reach), the posting cadence should shift to lead with Reels and use static posts sparingly to capitalize on this format advantage.
The like/comment ratio is 149.2:1 (463 median likes vs.
Details
just 31 median comments), meaning comments are the weakest engagement signal. Since 73% of brands prioritize ER over follower count, adding explicit questions or polls in captions on the next 5 posts can push comment volume up and strengthen the 2.04% overall ER.
Industry benchmarks show carousels average 0.55% ER, edging out Reels (0.52%) and static images (0.45%) — the highest-performing format overall.
Details
Since the current Posts ER (1.78%) trails the micro-tier average of 2.5-5%, testing 2-3 carousel posts per month could help close that gap while keeping Reels as the primary driver.
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