Convert Comments With Carousel CTAs
Rhea Gurnani's like-to-comment ratio is 193.5:1, meaning comments are severely underrepresented relative to their 5,031 median likes — a signal that their captions are not prompting conversation.
Details
End every carousel slide with a direct question or forced-choice prompt (e.g., 'Option A or B? Comment below') to close that gap. Carousels benchmark at a 0.55% ER industry-wide, but Rhea Gurnani's current 3.44% ER proves their audience is already primed — activating comments could push that figure even higher and strengthen their case to brands, since 73% of them prioritize engagement rate over follower count.
