Shift Posting Strategy Toward Reels
The current engagement rate of 0.59% sits well below the nano-tier benchmark of 3.5-8%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach for accounts under 50K followers, and Rhea's account at 7,129 followers sits squarely in that window.
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Reels also outperform static images in content format ER (0.52% vs 0.45%), and for accounts of this size, the reach amplification effect compounds over time. Aim to make at least 3 out of every 5 posts a Reel for the next 30 days and track whether the Posts ER lifts above its current 0.68% baseline.
