Shift Volume From Reels to Posts
Their Posts ER is 5.22% versus their Reels ER of just 1.11% — that is a 4.11 percentage point gap that is actively dragging their overall account ER down to 3.63%.
Details
Prioritize static images and carousels in their content mix, since their posts are already outperforming the nano-tier benchmark of 3.5-8% on their own. Audit their last 30 posts and identify the top 5 performing post formats, then replicate those themes at a higher frequency before investing more time in Reels production.
