Double Down on Reels Production
Aishwarya Aishwarya's Reels ER sits at 93.95% compared to a Posts ER of just 0.59%, showing the audience responds dramatically better to video than static content.
Details
Shifting the content calendar toward weekly Reels instead of single-image posts can help close the gap between the current 0.62% overall ER and the 1-2% mid-tier benchmark.
