Shift Post Mix Toward Reels
Reve Couture's Reels are already outperforming their static posts — 1.31% ER versus 0.98% for posts — yet their overall engagement rate of 1.06% sits below the 2.5-5% micro-tier benchmark.
Details
Since Instagram's algorithm gives Reels higher reach for accounts under 50K followers like Reve Couture's at 18,785, increasing their Reels output as a share of their 26 analyzed posts is the fastest lever to pull for organic reach and engagement growth.
