Shift Posting Strategy to Reels Only
Repurpose's Reels ER is 0.25% versus Repurpose's Posts ER of 0.02% — that is a 12.5x performance gap in Repurpose's own data.
Details
With 35,558 followers under the 50K threshold where Reels get higher algorithmic reach, committing to a Reels-first schedule is the single highest-leverage move they can make right now. Aim to replace static posts entirely until their overall account ER climbs closer to the 2.5% micro-tier benchmark.
