Shift More Budget Toward Reels Content
The current engagement rate sits at 3.04%, which is below the nano-tier benchmark floor of 3.5%.
Details
Since Instagram Reels get higher reach for accounts under 50K followers — and Maria (reminderfromacat) is at 1,826 — prioritizing Reels over static posts is the fastest lever for organic discovery. Aim to replace at least half of the static image posts (currently benchmarked at 0.45% ER) with Reels, which benchmark at 0.52% ER and carry a 20-40% premium in brand deal value when ready to monetize.
