Shift Content Mix Toward Reels
Reels ER (1.48%) outperforms Posts ER (1.12%) and overall account ER (1.18%), and industry data shows Reels get higher reach for accounts under 50K followers — Brook | Single Mom & Divorce is at 21,321.
Details
Increasing Reels frequency relative to static posts can push the blended ER closer to the micro-tier benchmark of 2.5-5%.
