Shift Posting Mix Toward Reels
Tanya Mahajan's Reels are generating a 4.24% ER compared to just 0.64% for static posts — a 6.6x performance gap that makes the format shift a clear priority.
Details
Aim to make at least 60-70% of their next 30 posts Reels to pull their overall account ER closer to the mid-tier benchmark of 1-2%, up from their current 0.77%. Batch-produce 3-4 Reels per week using their existing 'relatable' content themes to maintain consistency without burning out.
