Shift to Reels to Maximize Reach
The Reels ER (0.08%) already outperforms the overall Posts ER (0.06%), yet the account sits critically below the micro-tier benchmark of 2.5-5%.
Details
Since industry data confirms Reels get higher reach for accounts under 100K followers, Reksa Dana Manulife should prioritize publishing at least 3 Reels per week instead of static posts to compound that small existing advantage. Aim to convert top-performing educational finance topics into short-form video to drive discoverability beyond the current 63,391 followers.
