Shift Post Mix Toward Reels
Pradeep johnson T's Reels are outperforming their static posts by a significant margin — 6.4% ER versus 2.16% ER on regular posts — meaning Reels are generating nearly 3x the relative engagement per piece of content.
Details
Audit Pradeep johnson T's current 23-post sample and aim to make at least 60-70% of new uploads Reels to capitalize on that performance gap. This directly reinforces Pradeep johnson T's overall 2.23% account ER, which already exceeds the 1-2% mid-tier benchmark, and could push it even higher.
