Shift Content Mix Toward Reels and Carousels
The posts ER sits at 0.27%, below the industry format benchmarks for Carousels (0.55%) and Reels (0.52%), and far under the nano-tier average of 3.5-8%.
Details
Since Reels get higher reach for accounts under 50K followers, Reetu singh should prioritize Reels in the next 6 posts to close this gap and test which format lifts the median likes above 8.0.
