Shift Content Mix Toward Reels
The Reels ER of 895.77% dwarfs the Posts ER of 11.23% and obliterates the industry Reels benchmark of 0.52%, showing this format is the biggest lever.
Details
Since accounts under 50K followers (khalnayak is at 30,479) get preferential reach on Reels, increasing Reels frequency relative to static posts should compound the already excellent 12.24% overall ER.
