Shift Posts to Comment-Driving Carousels
Ashley Sunderland's like-to-comment ratio is 12.3:1 with a median of only 1.0 comment per post, which is dragging their overall ER down to 2.05% — well below the 3.5-8% benchmark for nano creators.
Details
Carousels are the top-performing format by ER at 0.55% industry-wide and naturally prompt swipe-through behavior; end every carousel with a direct question slide to convert passive likers into commenters. Aim to post at least 3 carousels in their next 8 posts and track whether their median comment count rises above 1.0.
