Convert Comments Into Conversation With CTAs
recipeswithemmasmith's like-to-comment ratio is 386.9:1, meaning their 722 median likes are not translating into dialogue — they are averaging only 7.5 comments per post.
Details
recipeswithemmasmith should add a direct, single-question CTA at the end of every caption (e.g., 'Which ingredient would you swap out?') to actively pull comments up and make their already-excellent 49.63% ER even harder for brands to ignore.
