Double Down on Reels Immediately
Rebeca McLeod Caldeira's Reels are generating a 626.32% engagement rate compared to their Posts ER of just 2.86%, making Reels their single highest-performing content format by a massive margin.
Details
Shift their posting calendar to prioritize Reels as their primary format — aim for at least 3 out of every 4 uploads to be Reels. Given that industry benchmarks show Reels command a 20-40% premium in brand deals, this shift also directly increases their estimated deal value beyond the current $2,000-$10,000 per post range.
