Shift Content Mix Toward Reels
The Reels ER sits at 31.51% compared to just 1.15% for static/carousel posts — a massive gap.
Details
Since the overall account ER of 1.42% still trails the micro-tier benchmark of 2.5-5%, reallocating more of the 23 analyzed posts toward Reels format should pull the blended ER closer to industry norms.
