Shift Budget Toward Posts Over Reels
Their Posts ER is 3.25% versus their Reels ER of just 1.14% — nearly 3x higher performance on static or carousel content.
Details
Given that industry benchmarks show carousels averaging 0.55% and their posts are already outperforming that significantly, prioritize publishing more carousel and static post formats in their next 10 uploads to capitalize on what their audience already responds to.
