Shift Posting Strategy Toward Reels
Reels are already outperforming overall content, generating a 0.06% ER versus the account-wide 0.02% ER โ that's 3x better performance within the content mix.
Details
Industry benchmarks confirm Reels command a 20-40% engagement premium and drive higher reach for accounts under 50K followers, making them the clearest lever for growth. ๐๐๐๐ฎ๐ฅ๐ฅ๐๐ก ๐๐ข๐ง ๐๐๐ฌ๐จ๐จ๐ should commit to posting at least 3 Reels per week from the next 10 posts and track whether that format shift closes the gap toward the 2.5-5% micro-tier benchmark.
