Shift Feed Strategy Toward Reels
Their Reels are dramatically outperforming their static posts, with a 139.34% ER compared to their overall account ER of 1.56%.
Details
Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers — and at 36,761 followers Reagan | Food, Travel & Experiences in OC, LA, IE, SD & Beyond! sit squarely in that window. Aim to publish at least 3 Reels per week to capitalize on this format advantage and pull their overall engagement rate closer to the 2.5-5% micro-tier benchmark.
