Shift Posting Strategy Toward Reels
Rachel's Reels are already outperforming their static posts with a 0.97% ER versus their overall 0.32% account ER — nearly 3x higher.
Details
Since industry data confirms Reels get higher reach for accounts under 50K followers, and their account sits at 2,155 followers, prioritizing Reels as their primary format is the single fastest lever to close the gap toward the nano-tier benchmark of 3.5-8% ER. Aim to make at least 70% of their next 10 posts Reels to compound that reach advantage.
