Rachel Lam's InstagramEngagement

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raxhellam
Rachel Lam

@raxhellam · 72.8K followers

0.00%

Average for creators your size

$125-$500 per post

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LowAverageGoodExcellent
689
Median Likes
10
Median Comments
27
Posts Analyzed
$125 – $500per sponsored post

Based on 72.8K followers · 0.96% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @raxhellam to find brands, write emails, and help you close deals.

Your post rate

$125-$500

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @raxhellam's $125-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @raxhellam's instagram audience is a fit and ask for $125-$500 per post.

Want Snippet to find brands and send the emails?

Close deals for me

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Volume From Reels to Carousels

Rachel Lam's Reels are underperforming at 0.72% ER compared to Rachel Lam's Posts at 0.99% ER, and industry benchmarks show carousels average 0.55% ER versus Reels at 0.52% — meaning Rachel Lam's static and carousel posts are already beating the format average.

Details

Audit Rachel Lam's last 27 posts and identify which carousel or static formats drove the most likes, then aim to replace at least 2 of Rachel Lam's next 4 Reels with carousel posts to capitalize on Rachel Lam's stronger post-format performance. This directly targets closing the gap between Rachel Lam's current 0.96% overall ER and the 2.5–5% micro-tier benchmark.

Move 02

Attack Your Like-to-Comment Ratio

Rachel Lam's like-to-comment ratio of 284.9:1 against a median of only 10 comments per post signals that Rachel Lam's audience is passively consuming rather than actively conversing, which suppresses Rachel Lam's ER well below the 2.5–5% micro-tier benchmark.

Details

End every caption with a single, low-friction question directly tied to the post content — not a generic 'drop a comment below' — to convert even a fraction of Rachel Lam's 689 median likers into commenters. Doubling Rachel Lam's median comments from 10 to 20 per post would meaningfully move Rachel Lam's engagement rate closer to the micro-tier floor of 2.5%.

Move 03

Publish a Rate Card to Close Brand Deals

With 72,806 followers and an estimated brand deal value of $125–$500 per post, Rachel Lam is leaving negotiation speed on the table — creators with published rate cards close deals 40% faster according to industry data.

Details

Build a one-page rate card anchored to the $10–$25 per 1,000 followers benchmark, positioning Rachel Lam's feed posts at the lower end given Rachel Lam's 0.96% ER, and add a 20–40% premium line item for any Reels deliverables as supported by industry standards. Include a usage rights add-on of 25–50% and a 30-day exclusivity option at 30–40% above base rate to maximize deal value on every inquiry.

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Rachel Lam's Instagram Engagement Rate: 0.96%