Shift Feed Strategy Toward Reels
Ravika Agarwal's Reels are dramatically outperforming static posts — 55.16% ER on Reels versus 0.87% overall posts ER — signaling that the audience responds far more to video content.
Details
Aim to make Reels the primary format by posting them at least 3-4 times per week, since this is where engagement is concentrated. Even a modest shift in content mix toward Reels could pull the overall account ER closer to the 1-2% mid-tier benchmark, up from the current 0.87%.
