Shift Budget Toward Posts Over Reels
Raph's Posts ER is 8.14% versus a Reels ER of just 1.24% — a 6.9-point gap that signals the audience responds dramatically better to static or carousel content.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% with little difference, the personal data tells a stronger story: prioritize feed posts as the primary format and treat Reels as a secondary discovery tool. Aim for a posting ratio of at least 2 feed posts for every 1 Reel until Reels ER climbs closer to the 6.43% account average.
