Shift Feed Strategy Toward Reels
RapTV's Reels are generating a 2.7% engagement rate compared to just 0.34% on standard posts — nearly 8x higher performance.
Details
With 12.4M followers, aggressively replacing static feed posts with Reels could push RapTV's overall account ER closer to the 0.5-1% macro benchmark RapTV is currently falling short of at 0.37%. Aim to make at least 70% of RapTV's next 24 posts Reels to capitalize on this proven format advantage.
