Shift Content Mix Toward Reels
The Reels ER for ๐ sits at 135.59% compared to just 1.85% for static Posts, an enormous gap that shows the audience responds far more to video.
Details
Since Reels also get higher reach for accounts under 50K followers, increasing Reels frequency should be the fastest lever to lift the overall 1.93% ER toward the nano-tier benchmark of 3.5-8%.
