Double Down on Reels Production
Rama Tilekar's Reels are outperforming their Posts by a factor of nearly 5x — 15.8% ER versus 3.37% ER on static posts.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (they are at 24,568), shifting their content calendar to prioritize Reels over static images is the single highest-leverage move they can make right now. Aim to replace at least half of their current static post slots with Reels to compound that reach advantage.
