Shift Content Mix Toward Reels
Raman kaur's Reels ER of 17.18% is more than 3x the overall Posts ER of 5.59%, and both already crush the mid-tier benchmark of 1-2%.
Details
Since Reels also command a 20-40% rate premium per industry benchmarks, increasing Reels frequency relative to static posts will grow both engagement and per-post brand deal value.
