Double Down on Reels Immediately
Rakshitha Kp Hampole's Reels are outperforming their Posts by a significant margin — 4.5% ER vs 1.58% ER — yet their overall account ER sits at 1.77%, suggesting Reels are underrepresented in their content mix.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and they are at 52,610, they are right at the threshold where this advantage is strongest. Aim to shift at least 60% of their weekly output to Reels to pull their blended ER closer to the 2.5-5% micro-tier benchmark.
