Shift Budget Toward Reels Production
Reels are already outperforming Posts — 0.71% ER vs 0.52% ER — yet both formats are being analyzed in roughly equal measure across the 22 posts.
Details
Prioritize Reels in the content calendar to consistently push above the current 0.53% overall ER and closer to the 1% upper benchmark for macro creators. Aim for at least a 60-70% Reels-to-Posts ratio in the next 30-day cycle and track whether overall ER climbs toward that 1% ceiling.
