Double Down on Reels Immediately
RAJAT JAIN | Men’s Fashion & Skincare Reels are generating a 14.95% engagement rate compared to just 2.17% on posts — that is nearly 7x better performance within their own content mix.
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Given that industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and their current overall ER of 0.62% sits below the nano-tier benchmark of 3.5-8%, shifting their content calendar to prioritize Reels is the single fastest lever to close that gap. Aim to publish at least 3 out of every 4 pieces of content as Reels until their overall ER climbs above 3.5%.
