Double Down on Reels Production
Raissarussi's Reels are generating a 17.48% engagement rate compared to just 3.24% on posts — that is a 5x performance gap Raissarussi is not fully exploiting.
Details
With 649,888 followers, shifting their content calendar to prioritize Reels over static images (which benchmark at only 0.45% ER industry-wide) is the single highest-leverage move available to Raissarussi. Aim to publish at least 3 Reels per week and repurpose their best-performing post concepts into Reels format immediately.
