Shift Reels Budget Toward Carousel Posts
Rainas Recipes' Reels are underperforming at a 1.1% ER compared to Rainas Recipes' Posts ER of 2.86%, suggesting Rainas Recipes' audience responds significantly better to static or carousel formats.
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Industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, but Rainas Recipes' own post data outpaces both — meaning carousels are likely Rainas Recipes' highest-leverage format. Aim to replace at least 2 of Rainas Recipes' next 4 Reels slots with carousel recipe content to capitalize on Rainas Recipes' existing content strength.
