Prioritize Reels for the Sub-50K Audience
With 54,812 followers just above the 50K threshold, Rai Choudhury is still in the range where Reels get higher reach, and Reels also command a 20-40% rate premium over static posts.
Details
Shifting more of the content mix toward Reels will capitalize on both organic reach and higher brand deal value, especially since the current 4.02% posts ER already beats the 2.5-5% micro-tier benchmark's midpoint.
