Shift Feed Strategy Toward Reels
Rachel Grace Wilson's Reels are dramatically outperforming their static posts — 36.51% ER versus 2.74% for standard posts — yet only a fraction of their 26 analyzed posts appear to be Reels.
Details
Given that the industry benchmark for Reels ER sits at just 0.52%, their 36.51% represents a massive competitive advantage they should be exploiting far more aggressively. Aim to convert at least 60% of their upcoming content calendar to Reels to compound that reach and pull their overall account ER even further above the 1-2% mid-tier benchmark they already beat.
