Rachael Williams- Mom in Abu Dhabi's InstagramEngagement

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rachaeljoywilliams
Rachael Williams- Mom in Abu Dhabi

@rachaeljoywilliams · 26.0K followers

0.00%

Average for creators your size

$125-$500 per post

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LowAverageGoodExcellent
151
Median Likes
10
Median Comments
23
Posts Analyzed
$125 – $500per sponsored post

Based on 26.0K followers · 0.62% engagement

Next step

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Snippet can use this instagram result for @rachaeljoywilliams to find brands, write emails, and help you close deals.

Your post rate

$125-$500

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @rachaeljoywilliams's $125-$500 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @rachaeljoywilliams's instagram audience is a fit and ask for $125-$500 per post.

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Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Posting Mix Toward Reels

Reels are generating a 6.11% engagement rate compared to just 0.58% on static posts — a 10x performance gap that demands a format shift.

Details

Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, and the 25,993 followers of Rachael Williams- Mom in Abu Dhabi place the account squarely in that high-opportunity zone. Aiming to make at least 60% of the next 10 posts Reels will compound algorithmic reach and push the overall account ER closer to the 2.5-5% micro-tier benchmark.

Move 02

Add Comment Prompts to Every Caption

The like-to-comment ratio is 12.8:1, meaning comments are significantly underperforming relative to likes — and comments carry heavier algorithmic weight than likes on Instagram.

Details

With a median of only 10 comments per post, adding a single direct question or fill-in-the-blank prompt to every caption is a zero-cost tactic that can meaningfully close this gap. Even moving from 10 to 20 median comments would improve the overall 0.62% engagement rate and strengthen the positioning against the 2.5-5% micro-tier benchmark.

Move 03

Publish a Rate Card to Close Brand Deals Faster

The estimated brand deal value sits at $125-$500 per post, but without a published rate card, deals are likely being left on the table — creators with rate cards close deals 40% faster according to industry data.

Details

Given that 73% of brands prioritize engagement rate over follower count, the rate card should lead with the Reels ER of 6.11%, which significantly outperforms the 0.52% Reels industry benchmark. A 20-40% premium on Reels placements and usage rights fees of 25-50% on top of the base rate can be justified to maximize deal value.

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Rachael Williams- Mom in Abu Dhabi's Instagram Engagement Rate: 0.62%