Shift Budget Toward Posts Over Reels
Q's Posts ER is 4.19% versus a Reels ER of just 1.27% — a 3x performance gap that signals the audience responds far more to static or carousel content than to video.
Details
Given that industry benchmarks place carousel ER at 0.55% and Reels at 0.52% on average, the posts are dramatically outperforming both formats, making them the clearest lever for engagement. Prioritize publishing at least 2 posts for every 1 Reel until the Reels ER climbs closer to the overall account ER of 2.76%.
