PW-Magazine's InstagramEngagement

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pw_mag
PW-Magazine

@pw_mag · 18.6K followers

0.00%

Below average for your follower size

Niche relevance and content quality matter more than raw numbers

$25-$60 per post

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We will start with this profile.

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LowAverageGoodExcellent
-1
Median Likes
4
Median Comments
25
Posts Analyzed
$25 – $60per sponsored post

Based on 18.6K followers · 0.02% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @pw_mag to find brands, write emails, and help you close deals.

Your post rate

$25-$60

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @pw_mag's $25-$60 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @pw_mag's instagram audience is a fit and ask for $25-$60 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With Carousel Posts

PW-Magazine's Reels ER is 0.04% while the Posts ER is 0.08% — double the performance — yet industry benchmarks show carousels average 0.55% ER versus Reels at 0.52%, meaning carousels are the top-performing format overall.

Details

The content calendar should be shifted to prioritize carousel posts immediately, as the account data confirms they outperform Reels, and closing the gap between the current 0.08% Posts ER and the 0.55% benchmark represents a potential 6x improvement in post engagement.

Move 02

Drive Comments To Fix Like Ratio

The Like/Comment ratio is 11:1 and Median Likes are effectively zero (-1.0), while Median Comments sit at 4.0 — meaning comments are the only active engagement signal keeping the overall ER from bottoming out further below the 2.5-5% micro-tier benchmark.

Details

Every caption should end with a direct, single-answer question to prompt more comments, since even doubling median comments from 4 to 8 per post would meaningfully lift the 0.02% account-level ER toward a defensible range for the 18,564-follower count.

Move 03

Publish A Rate Card To Attract Brands

The current estimated brand deal value is $25-$60 per post, but the 0.02% ER — far below the 2.5-5% micro-tier benchmark — is the primary reason, since 73% of brands prioritize engagement rate over follower count.

Details

Focus should be placed on raising the ER first through carousels and comment-driving CTAs, then publishing a formal rate card, as creators with published rate cards close deals 40% faster and PW-Magazine can legitimately command higher rates once the ER climbs closer to benchmark levels.

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