Shift Feed Strategy Toward Reels
Pushpangi Sud's Reels are generating a 35.66% ER compared to just 0.76% on Posts — a 46x performance gap that demands a content calendar overhaul.
Details
Since the account is under 50K followers, industry benchmarks confirm Reels also receive higher algorithmic reach, compounding the advantage. Aim to publish at least 70% of weekly content as Reels to bring the overall 1.04% account ER closer to the 2.5-5% micro-tier benchmark.
