Shift Posting Strategy Toward Reels
Pushpa Nagam's Reels are generating an 11.55% engagement rate compared to just 0.48% on static posts — a 24x performance gap that demands an immediate content calendar shift.
Details
With 163,061 followers and an overall ER of 0.58% sitting below the 1-2% mid-tier benchmark, Reels are their clearest lever to close that gap. Aim to make at least 70% of their next 10 posts Reels to compound reach and bring their blended ER closer to the industry standard for their tier.
