Replace Static Posts With Reels Immediately
The current engagement rate is 0.03% — roughly 83x below the 2.5% micro-tier benchmark — and Reels are the fastest lever to close that gap.
Details
Industry data shows Reels get higher reach for accounts under 50K followers, and Pure Glow UGC at 36,984 followers sits squarely in that window. An audit of the last 10 posts should be used to replace any static image content with Reels, since even the industry floor for Reels ER (0.52%) would represent a 17x improvement over the current 0.03%.
