Shift Posting Strategy Toward Reels
The current engagement rate of 0.16% is critically below the 2.5-5% benchmark for micro accounts of this size (49,772 followers).
Details
Since Reels get higher reach for accounts under 50K followers and currently lead the content of Pullman Phuket Arcadia at 0.18% ER versus the overall 0.16%, prioritizing Reels as the primary format is the single fastest lever to close that gap. Aim to make at least 60-70% of the next 30 posts Reels, focusing on property highlights, behind-the-scenes, and guest experience moments that invite saves and shares.
