Shift Content Mix to Carousels and Reels
The posts ER sits at 0.03%, far below the 1-2% mid-tier benchmark for accounts with 457,433 followers.
Details
Since carousels (0.55% avg ER) and Reels (0.52% avg ER) outperform static images (0.45%) industry-wide, prioritizing these formats over single-image posts will help close the gap.
