Replace Reels With Carousel Posts
Pu Ja's Reels are severely underperforming at a 0.03% ER compared to the Posts ER of 0.72% — a 24x gap that signals the audience is not responding to short-form video.
Details
Shift the content calendar toward carousel posts, which benchmark at a 0.55% ER industry-wide and align far closer to existing post performance. Aim to replace at least 3 out of every 4 Reels with multi-slide carousels to consolidate engagement where the audience already interacts.
